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BRIEF
Unboxing de un proyector para ver el partido de peñarol con sus amigos.
Narrative Arc
journey -- 4 beats
The Arrival
Anticipatory and focused.
The Setup
Deliberate and technical.
The Breakthrough
Energetic and impressed.
The Achievement
Joyful and celebratory.
Tomás, a reserved Uruguayan architect living in Brazil, prepares for a high-stakes Peñarol football match by unboxing his new Epson EpiqVision Mini EF12. The journey begins with the anticipation of the delivery in his sun-drenched apartment, followed by the meticulous setup of the compact projector. As his friends arrive, the moment of breakthrough occurs when the device is powered on, transforming his living room into a vibrant stadium atmosphere. The story concludes with a joyful celebration of Peñarol’s victory, where the shared experience reinforces common bonds and the power of high-quality technology to bring people together.
Continuity Notes
Tomás must wear the same dark chinos and a neutral-toned button shirt (light blue or beige) throughout. His short beard and hazel-green eyes must remain consistent. The apartment setting must maintain its warm Brazilian lighting (golden hour progression) and tropical plants. The Peñarol colors (yellow and black) should appear in the projection and fan attire from beat 3 onwards.
Avatar
NameTomás
Age35
NationalityUruguayan
Face References
Product
NameEpiqVision Mini EF12
Categoryportable projector
Reference Images
Region
NameBrasil
+ saturated colors
+ warm natural light
+ golden hour tones
+ tropical vegetation
+ social scenes